'Zebra-Striping' is Popular Among Drinkers Seeking Moderation | NIQ скачать в хорошем качестве

'Zebra-Striping' is Popular Among Drinkers Seeking Moderation | NIQ

Zebra striping is the combining both alcoholic and non-alcoholic beverages in one drinking occasion, whether at a bar or restaurant or at home, and is becoming increasingly popular among those consumers focused on moderation. This was one of the topics discussed by NielsenIQ's Kaleigh Theriault during her presentation at ECRM's On & Off Premise Adult Beverage Session, and Kaleigh and ECRM's Joseph Tarnowski took a deep-dive on the topic during their interview at the Session. ECRM's recent blog post covers the topic in-depth, including how on-premise operators as well as retailers can address this trend to best serve their customers and guests. It also includes her presentation slides from the Session, and videos on the other topics they discussed, including: Alcoholic beverage consumption across generations The explosion of hemp-infused beverages Trends in the RTD adult beverage segment. Check out the blog post at the link in the comments below!