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Results from a global study on sales negotiation. Learn what works (and what doesn’t) for buyers & sellers. Free Sales Negotiation Toolkit: https://hubs.li/Q01ysrmd0 Whether you work on a sale for nine days, nine weeks, or nine months, you can lose it instantly during the negotiation. Even if you win, you may watch your margin slip away, the buyer piecemeal the product or solution set, or find yourself fighting against any number of hardball tactics. Plus, many sellers make serious negotiation mistakes that drive down profits and damage customer relationships. In this global Top Performance in Sales Negotiation study, RAIN Group analyzed 264 sellers and 449 buyers representing $2.59B in purchases to understand the factors influencing negotiation outcomes, tactics used by both sellers and buyers, and to learn what works and what doesn’t in sales negotiation. In this webinar, we reveal the top findings from the research, including: • The No. 1 negotiation factor separating Top Performers from The Rest • The factor that 62% of procurement professionals say determines the success of a negotiation • The most effective way to approach price in a negotiation • The truth about buyer budgets • How negotiation training actually affects results • What MESO is and why it’s essential in a seller’s toolkit • The part of selling where 4 in 5 sellers fail (according to buyers) This webinar is a must-watch if you’re dissatisfied with negotiation outcomes, failing to achieve pricing targets, struggling against procurement, or damaging valued relationships.