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Send Smarter, Not Broader: Email Segmentation Tips in Klaviyo Discover why the batch‑and‑blast email strategy is hurting your brand — and how engagement‑based email segmentation in Klaviyo can boost deliverability and revenue. Quick Guide: https://academy.klaviyo.com/en-us/cou... Learn segmentation strategy on Klaviyo: https://www.klaviyo.com/blog/sms-segm... Create your free account today: https://klaviyogrowth.com/3ItOpFW Key Takeaways: Batch‑and‑blast sends to everyone often hurts deliverability and performance. Engagement‑based segmentation helps you send to the right people with the right message. Fewer, smarter sends can drive more revenue and higher ROI. Use audience behavior to identify drop‑off and win‑back segments. Tailor your content based on purchase history and engagement for better results. Timestamps (Keyword‑Injected): 00:00 Introduction to email marketing segmentation 00:12 Define the batch and blast strategy and its risks 00:28 Why batch and blast strategies harm email deliverability 00:45 Define engagement‑based segmentation strategy 00:56 3 reasons why engagement‑based email segmentation works 02:27 Conclusion: segment smarter for better email marketing results Drop a comment if you have questions or video ideas! Subscribe for more email marketing & segmentation insights. Stay Connected with Klaviyo: Twitter: / klaviyo LinkedIn: / klaviyo Facebook: / klaviyo Instagram: / klaviyo Hashtags: #emailmarketing #emailsegmentation #klaviyoemail #marketingautomation #emaildeliverability #emailmarketingstrategy