How Service-Dominant Logic will make business models sustainable скачать в хорошем качестве

How Service-Dominant Logic will make business models sustainable

In this video, we embark on a journey into the paradigm shift from Goods-Dominant Logic to Service-Dominant Logic, unraveling its profound impact on modern businesses, particularly those in the realm of platform-based services. Through compelling real-world examples that illustrate how service is not t a product but a dynamic process of value co-creation between different actors. In the second part we delve into the sustainability potential of the Service-Dominant Logic approach, leveraging integrated resources from all actors in a world with finite resources. Join us as we unlock the essence of Service-Dominant Logic, shaping the future landscape of business. #ServiceDominantLogic #businessinnovation #valuecreation #innovation #sustainability #management #gdl #sdl