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What Are Press Release Industry Value Stacks Chris Palmer SEO: https://chrispalmer.org In this video, I’m pulling back the curtain on the press release industry to help you avoid the common "value stacking" traps that many SEO agencies and vendors set. I see small business owners paying hundreds of dollars for PR distributions that boast thousands of links, only to find out those links are on low-quality private networks that provide zero authority. I’ll show you exactly how to identify high-quality press release distribution services that actually build your brand's entity and help you rank for your local services.📝 Video SummaryI am breaking down the truth about PR distribution and why "more" isn't always better. Many vendors "value stack" by adding fluff like RSS feeds, social media shares, and obscure podcast mentions to justify a high price tag. However, the true power of a press release lies in standing next to authoritative, trusted news outlets. I explain why most distributions under $1,500 are virtually identical and how I am able to provide the same high-tier Global Newswire distribution at a fraction of the cost by buying in bulk and cutting out unnecessary fees. 💡 Goal of a Press Release: A PR is meant to build your "entity database." By listing your name, address, phone number (NAP), and logo on authoritative sites, you tell Google exactly who you are and what you do.Don't Be Fooled by "Value Stacks": High link counts often come from private networks with no real-world authority. Look for actual newspaper and mass media assets.Distribution Truth: Most PR vendors use the same major syndicators (Global Newswire, PR Newswire, etc.). If you’re paying $1,000+ for a standard distribution, you’re likely being overcharged for "niche" claims that don't exist.All PR is Niche Specific: Real news sites only pick up what is relevant to them. You don't need to pay extra for a "lawyer-focused" distribution; if your content is good, the relevant outlets will pick it up naturally.Cutting Costs: You can save significantly on PR by writing the content yourself and purchasing through a bulk buyer who negotiates directly with the big syndicators. ⏱️ Chapters Chapter Title0:00Intro: The Truth About PR Value Stacking0:45The Real Goal: Standing Next to Authoritative Sources1:30Building Your Entity: Why Press Release Metadata Matters 2:15The $1,500 Secret: Why Most PR Distribution is the Same3:00Global Newswire: How General Distribution Reaches Niche Sites3:45Don't Be Upsold: The Myth of "Special" Niche Distributions4:20How I Lower Costs: Buying in Bulk and Negotiating Deals 4:50Final Verdict: Authoritative Assets vs. Fluff Links / @chrispalmerseo / chris-palmer-marketing / chrispalmerseo / chrispalmermarketing #pressrelease #valuestacks #chrispalmerseo Christopher Seth Palmer SEO 30 Broad St Tamaqua PA 18252 (570) 810-1080