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Population boom is a worrying phenomenon, especially in Africa and Asia. Humans are devastating natural habitats. Civilisation and industry are replacing wild environments and bringing animals to extinction. Here is to the importance of education, awareness and conservation carried out by modern zoos, that are so involved with research projects, protecting endangered species and raising awareness. Every one of us should be involved to create a better future: loving, respecting and caring, committed in everything that we do and knowing that it is our responsibility to actively protect our planet and all its inhabitants. Christoph Kiessling is the President of Loro Parque Fundación (LPF), an organization founded in 1994, for the conservation of animals and biodiversity, aiming to protect endangered species around the planet. Research, responsible breeding and activities with local communities are a part of LPF’s program. The foundation is proud to have helped 9 species of parrots from extinction. It also maintains the World’s largest parrot genetic reserve, partly on exhibition at Loro Parque (Tenerife, Spain). Christoph Kiessling is also Vice President of Loro Parque and CEO of Siam Park, respectively Nr.1 zoo and Nr.1 waterpark in the World, according to Tripadvisor. Loro Parque group recently opened the aquarium Poema del Mar in Gran Canaria, Spain, in line with the group’s mission to educate and actively protect this amazing blue planet we live in. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx