The Human Side of Marketing Ops with Sari Hegewald скачать в хорошем качестве

The Human Side of Marketing Ops with Sari Hegewald

Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this episode, hosts Michael Hartmann and Naomi Liu are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi, where she leads a 10-person team across marketing automation, creative, content, events, and more. Sari shares her perspective on the often-overlooked psychology of Marketing Ops. She explains why the best leaders combine strategy with empathy, anticipate behavior, and focus on building relationships internally and externally. In this episode, you’ll learn: ✅ What it means to bring the human side to Marketing Ops and why psychology matters ✅ How to balance data-informed decision making with intuition and creativity ✅ Strategies for engaging different personas, including customers, internal partners, and your own team ✅ How to prevent automation and AI from feeling robotic while maintaining performance metrics ✅ Ways to build a culture of curiosity, learning, and human-centered problem solving Enjoyed this episode? Don’t forget to hit the like button and subscribe to our channel for more insights from leading marketing experts. Have opinions or topic suggestions? Join the conversation at https://marketingops.com/ , the world’s leading community of marketing operations professionals. #MarketingOps #RevenueOps #HumanCenteredMarketing #MarketingOperations #OpsCast #MOPros #DataInformedMarketing #MarketingLeadership #AIinMarketing #EmpathyInMarketing #CustomerExperience