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What It Takes to Shift From Service Based Consulting to a Product Based Business Model

Turning your consulting or coaching expertise into a product, program, or technology that customers will pay for sounds exciting, but making that shift is not just a minor tweak. It is a complete business transformation that affects everything: • Your offers • Your messaging • Your marketing • Your value proposition • Your entire path to scale If you are feeling the grind of constantly chasing clients or working one on one with no room to grow, you might be craving more scale, more impact, and maybe even some passive revenue. That is when the idea of a product based business starts calling. Here is the truth that many consultants overlook. Switching from services to products can be incredibly rewarding if it is the right move for you and if it is done in the right way. That is why in this episode we are talking with Calvin Williams, an industrial engineer turned operations and continuous improvement leader who built a successful consulting business and then transformed it into Improver, a subscription based software platform that helps companies strengthen continuous improvement cultures at scale. In this conversation Calvin shares both sides of his journey: Corporate leader to independent consultant Consultant to tech and product founder You will walk away with real world insight on what it takes to productize your expertise, build with your strengths, and choose the business model that truly fits you. In This Episode, You’ll Learn: The strengths you need to succeed as a product creator Ways to reduce risk and ramp into entrepreneurship wisely How to apply Lean thinking to evolving your business When technology + coaching is the winning combo The mindset shift required to scale beyond client hours Where To Dive In: (00:00) Turning Consulting Expertise Into Product-Based Business (11:46) Entrepreneurship and Consulting Transition (18:02) Launching a Consulting Business Successfully (23:45) Embracing Entrepreneurial Mindset and Growth (31:57) Evolution of Lean Manufacturing Software (39:55) Continuous Improvement and Business Success (44:05) Building a Product-Based Business Model (51:47) Product vs. Service Mindset in Business (56:21) Maximizing Business Potential Through Continuous Improvement (01:02:41) Exploring Potential Business Opportunities About the guest: Calvin Williams is the founder and CEO of Impruver Inc., a company dedicated to helping organizations build continuous improvement cultures that unlock real freedom for people, businesses, and communities. Raised on the South Side of Chicago, he became the first in his family to earn a college degree, receiving his Industrial Engineering degree on a Division I athletic scholarship before later completing his MBA and working in top tier management consulting. Calvin believes continuous improvement is not a program but a daily battle between those who push for better and those who settle for the status quo, and he partners with operational excellence leaders to ensure the improvers win. About me: Betsy Jordyn is a brand messaging expert, business mentor, and host of the Consulting Matters podcast. A former Disney consultant turned purpose-driven entrepreneur, she helps consultants and coaches clarify their unique value, build magnetic brands, and grow businesses that make a real impact. Subscribe to Consulting Matters for deep dives into the art and business of transformation. Ready to position your expertise for greater income and influence? Visit www.betsyjordyn.com/services to get started. Let’s be friends! Connect with me on LinkedIn:   / betsy-jordyn   Do you want proven strategies to get you the clarity & confidence you need to go after the consulting or coaching clients, impact & income you’re ready for? When you know the value of what you do and convey it with clarity, building a highly profitable, purpose-driven consulting or coaching business isn’t just possible, but inevitable! Get the FREE audio training here: https://www.betsyjordyn.com/opt-in #Consulting #Coaching #Entrepreneurship

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