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Multi-Site is the New Normal: How Multi-Site Churches Are Redefining Success Guest: Jim Tomberlin (@MultiSiteGuy, @MergerGuru) Jim Tomberlin brings over four decades of diverse ministry experience to this conversation about the multi-site church movement. His journey spans from pastoring churches in New Mexico and Germany to growing a megachurch in Colorado Springs and pioneering the multisite strategy for Willow Creek Community Church in Chicago. In 2005, he founded MultiSite Solutions, a consulting company that has assisted hundreds of churches in expanding their impact through multisite and merger strategies. From 2019-2024, Jim partnered with Tony Morgan and The Unstuck Group before continuing his work as an independent consultant. Jim is the author of several key resources including "125 Tips for MultiSite Churches," "Better Together: Making Church Mergers Work—Expanded and Updated," and "Church Locality: New Rules for Church Buildings in a Multisite, Church Planting, and Giga-Church World." Key Discussion Points The Multi-Site Movement's Evolution How the movement grew from solving space problems to becoming a strategic growth model The progression from multiple services to multiple days to multiple rooms to multiple locations Current statistics: 75% of megachurches are multi-site, with over 8,000 multi-site churches nationwide Church Planting vs. Multi-Site Strategy Multi-site reproduces "our church" while church planting reproduces "our kind of church" The community impact is similar regardless of the organizational structure Why both approaches are valuable for church multiplication Strategic Timing and Readiness The 1,000-person attendance threshold as a typical decision point Why churches should be "eleven months pregnant" before launching a campus The importance of maximizing current facilities before expanding Location Strategy and Best Practices The 15-30 minute proximity sweet spot for new campuses Using heat maps to identify where current members already live Why most people won't drive more than 30 minutes to attend church Common Pitfalls to Avoid Launching too early without proper systems and structure Selecting the wrong type of campus pastor The need for local leaders who can galvanize people, not just "push play" "Small is the New Big" Philosophy Why 10,000-30,000 square foot facilities with 400-600 seats are optimal The energy advantage of appropriately sized spaces Cost-effectiveness compared to mega-building approaches Church Mergers as Multi-Site Strategy Over 40% of multi-site campuses now come through mergers The opportunity presented by struggling churches needing revitalization How mergers create win-win scenarios for both growing and declining churches Communication Challenges and Opportunities The critical role of communication directors in multi-site success Online presence as the "new front door" to churches Leveraging geo-targeting and social media for campus launches The correlation between online and on-site growth Key Statistics Mentioned 75% of megachurches (2,000+ weekly attendance) are multi-site Over 8,000 multi-site churches currently exist nationwide 60% of churches over 1,000 in attendance are multi-site 15-30 minutes is the optimal distance for new campus locations 60-75% of church attendees live within 15 minutes of their church 40% of multi-site campuses are created through church mergers 20% of churches are experiencing dramatic growth post-COVID 65 people is the average church size in America 320,000 Protestant churches exist nationwide Relevant Ministry Links Current Ministry: Ministry Solutions - Jim Tomberlin LinkedIn Profile: Jim Tomberlin Author Page at Outreach Magazine: Jim Tomberlin Articles Author Page at XPastor: Jim Tomberlin Resources Looking Ahead This episode sets the stage for a follow-up conversation about church mergers, exploring the growing trend of struggling churches finding new life through strategic partnerships with healthy, growing congregations. Connect With Us - missionalmarketing.com If this episode provided valuable insights for your ministry context, consider sharing it with colleagues who might benefit from these multi-site strategies. For churches considering expansion or merger opportunities, Jim's consulting services offer hands-on guidance through the complex process of multiplication. Subscribe to the Missional Marketing Podcast wherever you listen to ensure you don't miss future episodes exploring the intersection of ministry strategy and effective communication.