[MAAD]ness - STOP TRACKING - SAVE YOUR DATA скачать в хорошем качестве

[MAAD]ness - STOP TRACKING - SAVE YOUR DATA

Stop tracking? Or fix what you call “tracking.” In this episode of MAADness, Robin Geier & Alex Willkomm talk with Thomas Tauchner (CEO & Co-Founder, Gentis) about the uncomfortable reality: many companies are making “data-driven” decisions on data that’s missing, distorted, and non-compliant by design.  What we cover • Why “server-side tracking” is often just a proxy, not control • The real difference between tag management vs. data capture governance • Why bad data → wrong insights, and AI makes “garbage in, garbage out” lethal • First-party data control as the path through browser prevention + compliance pressure • Synthetic users: cluster learning to bridge consent gaps, subscriptions, and iOS attribution • How to drive change in enterprises: vertical use-cases + internal “startups” / CoEs • GDPR reality check: the question regulators care about—are you in control of data streams? One actionable test (do this tomorrow) If you can’t match 10%+ of web/app users to CRM, your personalization ceiling is self-imposed.  Subscribe for upcoming episodes on modern data stacks, real-time activation, and personalization systems built for AI. Links (add yours): • Guest / Jentis:   / thomas-tauchner   • Connect with Robin:   / robingeier   • Connect with Alex:   / alexwillkomm   Disclaimer: This episode discusses compliance concepts; it is not legal advice.