The Role of Touch in Retail at MicroTouch | With John Dittig and Kristi Christakos скачать в хорошем качестве

The Role of Touch in Retail at MicroTouch | With John Dittig and Kristi Christakos

In this episode, we sit down with John Dittig and Kristi Christakos from MicroTouch at NRF 2026: Retail’s Big Show to talk about why touch still matters in retail, from solving real-world touchscreen durability challenges to unlocking self-service opportunities that address labor constraints, improve accessibility, and deliver better customer experiences. 0:00 - Introduction 0:13 - The Touch Screen Problem in Retail 1:26 - Self-Service Opportunities in Retail 2:51 - Workforce Challenges and Self-Service Solutions 3:38 - Anti-Glare Technology and Screen Durability 5:20 - ADA Compliance and Accessibility 6:21 - Commercial Grade vs Consumer Products 7:30 - Quality and Cost Considerations 10:22 - Technology Hype vs Reality 12:48 - Voice Technology and AI 14:38 - AI and Future Customer Engagement 15:32 - Upselling and Basket Size Increase 18:20 - Labor Challenges and Kiosk Benefits 22:00 - Generational Technology Preferences 27:13 - The Future of Retail Technology (Payment Evolution) 22:56 - Crypto and Technology Evolution 23:33 - MTV and Technology Evolution 24:26 - Storytelling in Retail Technology 27:01 - Business Integration and Journey 28:15 - Buzzwords and Final Thoughts Connect with us: Follow us on LinkedIn:   / kite-string   Like our page on Facebook:   / kitestringconsulting   Follow us on Instagram:   / kitestringtechnicalservices   Subscribe to our “Behind the Counter” newsletter: https://behind-the-counter.kitestring...