How to build a successful partnership program w/ Patrick Burke (Gong) | iQ² Ep.7 скачать в хорошем качестве

How to build a successful partnership program w/ Patrick Burke (Gong) | iQ² Ep.7

In this episode of iQ², Nabeel Ahmed welcomes Patrick Burke, the Lead Partner Manager at Gong, to discuss his extensive experience in SaaS and partnerships. Patrick shares his journey from working in construction to managing technology partnerships at Adobe and Gong. They delve into the critical aspects of building a successful partner program, particularly in fast-growing startups, and the evolving landscape of partnerships in the tech industry. Tune in to gain valuable insights on how to thrive in the world of B2B partnerships. 00:00 Introduction to Patrick Burke and Gong 01:50 Patrick Burke's Career Journey 02:41 Early Career and Transition to Technology 06:54 Experience at Adobe 09:41 Joining Gong and Building Partnerships 14:51 Advice for Building a Partner Program 18:26 The Future of Partnerships 27:18 Conclusion and Final Thoughts #salesleadership #iqsquared #b2bsales #aipowered #enterprisesales #salesintelligence #partnerships #leadiq #partnershipprogram #gong