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What if your book could do more than sit on a shelf? In this powerful conversation, award-winning author, editor, and business strategist Carma Spence breaks down how entrepreneurs, coaches, and experts can use the right book to build authority, attract clients, and land paid speaking gigs without waiting until they feel “ready.” Hosted by Jay Udeh on She Leads, She Sells, this interview dives deep into Carma’s Author Diagnostic Methodology, her Road Trip to Authority framework, and why clarity, not hustle, is the real secret behind bestselling, business-building books. You’ll learn: Why not all books grow your business and how to identify the right one How authors instantly become more bookable as speakers The clarity entrepreneurs gain before even writing a single chapter How Carma ethically uses AI, partnerships, and podcasts to increase visibility What leadership really means (and why presence matters more than persuasion) Whether you’re a coach, consultant, or entrepreneur with a message that deserves to be heard, this interview will shift how you think about books, authority, and growth. 00:00 – Introduction to Carma Spence & her authority in authorship 00:54 – Who Carma helps and her ideal clients 01:38 – How the right book leads to speaking gigs & clients 03:11 – Client results: clarity, differentiation & authority 04:33 – Why Carma’s methodology stands out 05:09 – Her sales & diagnostic process for high-ticket offers 06:23 – Coaching, leadership & breaking ideas down simply 07:17 – Big goals for 2026 & managing focus 08:31 – Time management, overwhelm & the “next hour” method 09:26 – What leadership really means 11:17 – Visibility strategies: podcasts, partnerships & conferences 12:26 – Books she’s reading now (marketing + faith) 13:56 – How to connect with Carma & who she’s looking to serve #authoritymarketing #bookmarketing #entrepreneurmindset #personalbranding #thoughtleadership #authorlife #businessgrowth #speakinggigs #coachesofyoutube #expertbranding #womeninbusiness #leadershipdevelopment #podcastinterview #contentmarketing #visibilitystrategy #buildauthority #awardwinningauthor #sheleadshesells