CMORoom Spotlight with Jean-Paul Jansen (Chief Marketing Officer) скачать в хорошем качестве

CMORoom Spotlight with Jean-Paul Jansen (Chief Marketing Officer)

We recently had the opportunity to interview Jean-Paul Jansen at Manhatta in New York, where he shared thoughtful insights on the balance of art and science in modern marketing. Jean-Paul emphasized that great marketing always begins with the consumer — combining intuition with data to make brands more relevant, resonant, and capable of creating real creative connection. The conversation also explored whether marketing success can truly be repeatable, the strategic impact of moments like the Super Bowl, and what it takes to drive meaningful household penetration. One trend he’s particularly excited about: the growing ability to predict consumer behavior before it happens.