English Vocabulary for Business ESL VV 18- English for Marketing: Branding 1 скачать в хорошем качестве

English Vocabulary for Business ESL VV 18- English for Marketing: Branding 1

#marketingenglish #englishformarketing #businessenglishvocabulary Download more English for marketing lessons from: https://www.businessenglishpod.com/ca... This is the first in a two-part Video Vocab lesson on Business English vocabulary for marketing and branding. What is a brand? Brands are what make companies and products stand out from the crowd. They have an essence, or spirit, and values that make them worthwhile to the customer. To develop a successful brand, you need to know about your demographics and the tangible and intangible benefits your products bring to your customers. Need to know how well your brand is being received? Focus groups of consumers can give information on brand awareness and brand recognition. It’s also important to think about how your company and brand will be presented visually. So you need to think about your brand’s trademark or logo, the symbols that represent the brand. Similarly, think about corporate identity and brand identity, two factors that help your customers “see” you and your products. Download more videos from our new website: https://www.VideoVocab.TV English for Marketing | Marketing English | Business English Vocabulary