Carrie Ryan - Winning Customers’ Trust in the Age of AI - SuperAI Singapore 2025 скачать в хорошем качестве

Carrie Ryan - Winning Customers’ Trust in the Age of AI - SuperAI Singapore 2025

Learn more about SuperAI: superai.com Follow us on X: x.com/superai_conf Keynote: Winning Customers’ Trust in the Age of AI Speaker: Carrie Ryan, CSO @ Trustpilot Stage: WEKA Stage #superai #trustpilot #trust #ai #productreviews Recorded on 18 June 2025 Explore the evolving dynamic of trust in the digital era with Carrie Ryan, CSO at Trustpilot, in her compelling talk from SuperAI Singapore 2025. Carrie delves into the critical issue of establishing trust in artificial intelligence as it increasingly becomes the interface between brands and consumers. Highlighting a significant trust gap, she notes that over half of consumers express distrust in AI's ability to remain unbiased while 42% question its accuracy. Carrie introduces a forward-looking concept known as "embedded trust" wherein trust is integrated directly into AI systems, emphasizing the importance of embedding consumer feedback into AI workflows. She showcases Trustpilot’s innovative approach, including their TrustLayer solution, to actively incorporate the voice of the consumer within AI's decision-making process. Reinforcing the authenticity of consumer reviews, Trustpilot stands as a testament to maintaining integrity in user experiences, leveraging technology and community-driven insights to identify and eliminate fraudulent reviews effectively. Underlining this, Carrie cites Trustpilot's collaboration with various sectors to ensure AI listens to consumers as a leading signal for market performance and due diligence. Join Carrie in exploring the future of AI where trust is not just a concept but a necessity embedded within systems. Engage with the discussion and reflect on how trust can shape not just AI's trajectory, but the future of business interaction itself.