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How can we find middle ground between having too little data and students living in a panopticon? There's a lot of confusion and hot takes out there about what is legal and ethical to collect & present. Different vendors and tools have different policies, and laws differ depending on whether your audience is strictly in the US or abroad. And rules aside, how do you know when you've gone too far ethically? This talk will briefly mention the relevant laws, but focus more on a pragmatic way of measuring student engagement with WordPress and Google Analytics / BigQuery without exposing student information to Google, avoiding making "anonymous" data non-anonymous by accident, and how granularity in reporting can affect privacy. It will explore how a content-driven website may be different in privacy expectations than other platforms (like an LMS) and how new tools like LLMs ("AI") can compound small oversights into very big problems. Presenter Lincoln Russell About WPCampus 2024 WPCampus 2024 is the eleventh annual conference for the WPCampus community, a gathering of web professionals, educators, and people dedicated to the confluence of WordPress and accessibility in higher education.