Data & The Customer Experience | The New Customer View скачать в хорошем качестве

Data & The Customer Experience | The New Customer View

Harnessing the power of data is the holy grail for most marketers. But companies are still finding it challenging to achieve the Single Customer View (SCV). In a survey by Experian, over 1,000 marketers worldwide cited poor data quality, siloed departments, and the inability to link different technologies as some of the major challenges in creating a SCV. In the fourth episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom explains how to tackle these challenges with an ‘Open Garden’ approach which allows brands to identify and connect with real people under a solid data foundation. “We have to get rid of silos, and one way or another we have to create a single customer view,” Mole explains in the video. “The Open Garden approach enables data to flow across whatever technology, platforms or partners it needs to in privacy compliant ways to deliver a better customer experience.” Catch up on last week’s episode which examined the ‘safe haven’. Next week’s episode will tackle connecting data. Subscribe & Follow The Drum YouTube:    / thedrumreel   Website: http://www.thedrum.com/ Facebook:   / thedrumpage   Twitter:   / thedrum   Instagram:   / thedrummag   Pinterest:   / thedrum