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Title: Developers need help! Empowering software developers to build privacy-preserving apps through gamification Abstract: With the increasing challenges surrounding user privacy in software applications, there is a growing need for software developers to possess the skills and knowledge to embed privacy measures into their apps. However, incorporating privacy practices, such as data minimisation, privacy by design, and compliance with regulations like the General Data Protection Regulation (GDPR), remains uncommon in the software development community. Therefore, this talk proposes a game design framework as an educational tool for software developers to improve their "secure coding behaviour", so they can develop privacy-preserving apps that people can use. The elements of the proposed framework were incorporated into a gaming application scenario that enhances the software developers' coding behaviour through their motivation. The proposed work bridges the divide between theoretical privacy practices and their practical adoption within the software development community, ultimately enabling developers to create privacy-centric apps that safeguard user data.