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AI's Evolving Role in the Media Industry | SXSW LIVE

SXSW 2025 Livestream and On Demand Keynotes & Featured Speaker Sessions + VOD Portuguese and Spanish language translations presented by Itaú (these will be available within 48 hours of VOD publishing). Cut through the hype on AI with Paramount CTO Phil Wiser as he shares three examples of how the media company is using the tech today to improve not just operations, but your viewing experience as well. Find out how the company is using AI to deliver significant content production outcomes over the next year, leveraging it for scaled marketing content applications, and using it for scripting and imaging. Phil will also speak candidly about what he believes are the biggest challenges and opportunities facing the media industry over the next five years. About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com. Subscribe: http://www.youtube.com/user/sxsw?sub_... Connect with SXSW: Website: https://www.sxsw.com Facebook:   / sxswfestival   Twitter:   / sxsw   Instagram:   / sxsw   YouTube:    / sxsw