How Udemy's CMO Uses AI to Optimize Marketing and Business Strategy. Genefa Murphy скачать в хорошем качестве

How Udemy's CMO Uses AI to Optimize Marketing and Business Strategy. Genefa Murphy

Udemy's CMO Genefa Murphy offers an expert look into how artificial intelligence is transforming modern marketing. She reveals practical AI applications across strategy, content creation, advertising, and team workflows, providing insights into the technology's potential to drive innovation and efficiency in digital marketing. 00:00 How Udemy's CMO uses AI: From marketing strategy to actionable insights 02:20 Genefa Murphy's top AI tools every marketer should know 04:27 How Udemy builds marketing strategy from the ground up with artificial intelligence 07:16 AI for optimizing budgets at Udemy: AI cost-cutting hacks 09:28 AI in digital ads: Translating campaigns for global markets 11:44 Leveraging AI for creative content in ads and social media 13:08 How AI is used to create video content at Udemy 14:35 Inside Udemy's SEO team: AI's role in boosting performance 16:16 AI-generated content: A go or a no? 17:30 How generative AI elevates Udemy's social media presence 19:00 The role of AI in B2B marketing strategies 21:15 AI for LinkedIn B2B campaigns 23:19 Event planning at Udemy: AI's impact on strategy 26:47 Behind Udemy's big sponsorship projects: AI's contribution 32:21 Aha moments: Best practices for AI automation in communication 33:47 The last Udemy course Genefa Murphy watched 35:25 Lifelong learning in the life of Udemy’s CMO 36:46 Where Udemy's CMO finds inspiration and motivation 38:44 Top 5 AI trends reshaping the future of marketing 39:53 How AI saves time and boosts productivity Genefa Murphy – PhD, Chief Marketing Officer ‪@udemy‬   / genefamurphy   Anton Voroniuk – Digital Marketing Expert, Google Academy Trainer, Udemy Instructor Partner, CEO of SkillsBooster, CBDO of WebPromoExperts. With a passion for digital marketing that spans over 15 years, Anton Voroniuk dedicated his career to staying at the forefront of this ever-evolving industry. More about Anton https://skillsbooster.net/anton-voron... LinkedIn:   / voronyukanton   🔥 Limited-Time Offer: Get 87% OFF the “AI for Content Creators” course, plus a special bonus 👉https://aimeacademy.net/ai-for-conten... 👩‍💻 Explore more courses with 87% OFF 👉 AIMe Academy: https://aimeacademy.net/ 🔴 Subscribe on our YouTube-channel! Let’s be friends! • Instagram:   / voroniuk.ai   • Facebook: https://www.facebook.com/profile.php?... • LinkedIn:   / aime-academy