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Molson Coors Light Changes To Win Over New Audiences 🍺Crazy4Beer Merch: http://www.Crazy4Beer.com 🍺Newsletter: Win Stuff. Beer, Entertainment & Sports News https://crazy4beer-newsletter.beehiiv... 🍺YouTube Subscribe: https://bit.ly/YouTubeCrazy4Beer 🍺Craft Beer Club Delivered Right Your Door: https://bit.ly/Crazy4BeerCraftBeerClub 🍺Gift Baskets For Men Featuring Alcohol: https://bit.ly/Crazy4BeerBasket 🍺Exclusive Beers You Need To Try! Delivered To Your Door: https://bit.ly/Crazy4BeerDrop From the rugged landscapes of the American West to the bustling cities of today, one name has echoed through the annals of beer history: Coors. But as times change, so do tastes. And Coors? They're not just sitting back. Welcome to Crazy For Beer, a channel that is all about beer. In this video we cover: Coors' strategic revitalization to captivate new audiences in an ever-evolving market. For over a century and a half, Coors has been a beacon of brewing excellence. It's been the beloved beer brand of the American West, a survivor of the Prohibition era, an innovator with the aluminum can, and a household name that's been both celebrated and jestingly teased. But today's beverage landscape is not what it used to be. With the rise of hard seltzers, spirits, and a plethora of non-alcoholic options, the American palate is diversifying. In fact, in a surprising twist in 2022, spirit sales in the US surpassed beer sales for the very first time. This shift didn't just happen overnight; it's been brewing for years, challenging stalwarts like Coors to rethink their strategies. Molson Coors, the powerhouse behind Coors and a plethora of other popular beer brands, felt this shift keenly. Last year alone, they recorded a significant decline in US volume. But here's where it gets interesting. Instead of seeing this as a setback, Molson Coors viewed it as an opportunity. An opportunity to adapt, innovate, and reposition themselves in a market that's constantly in flux Affiliate Disclaimer: This video and description may contain links to affiliate products. If you buy them through a featured link, then this channel may earn a commission. This doesn't affect the price you pay and helps keep this channel going - thank you for your continued support.