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Recreate William Arcand’s Stunning Studio Lighting Style - one of my favourite shoots of the past few years! William Arcand’s campaign lighting is a masterclass in depth and layering. In this video, we analyse one specific shoot, exploring how he balances front, fill, and rim light to create striking, dimensional portraits—and how you can experiment with similar techniques in your own studio. William Arcand’s lighting style blends precision with atmosphere, creating campaign images that feel both bold and sculptural. His approach to layering light sources, balancing highlights, and controlling shadow depth makes his work stand out. In this breakdown, we focus on one key image from his multi image campaign, examining how front, fill, and rim lighting interact to shape the subject. Rather than guessing at exact settings, we focus on practical ways to achieve similar effects using accessible studio techniques. Support the channel and enhance your lighting workflow—get 15% off Set-a-Light 3D with our exclusive code: EASYSTUDIOLIGHTING at www.studio-lighting.com/recommends/setalight3d This is an affiliate link, which means I earn a commission at no extra cost to you. I genuinely use this software all the time, and it’s an incredible tool for planning studio lighting setups. This in-depth lighting tutorial explores the potential lighting techniques from this campaign. We look at multiple ways of working with light and Here’s what we cover: Front Light: The primary source of illumination. Front Fill Light: Balancing highlights and shadows. Rim Lighting: Creating separation and depth. Background Lighting: Enhancing the overall atmosphere. Strobe and Constant Lighting: Combining tools for dynamic effects. Other Images from the Shoot: A broader look at Arcand’s campaign style. Retouching: Post-production tips to refine your final image. This tutorial is designed to provide practical guidance and inspire you to adapt these elements into your own work. Whether you're a beginner or a seasoned photographer, you’ll find actionable insights to refine your studio lighting techniques. We also discuss using Gels for Lighting, Octas, Grids and Lighting Backgrounds in Studio environment. 00:00 - 00:20 Intro 00:21 Two Set-ups Strobe vs Constant 00:45 The Main Image we will work on 00:50 BTS Video 01:10 The Studio for today 01:24 Camera Settings 01:30 Studio Dimensions 01:52 Adding 3D files 02:05 Intro to the space 02:16 First section - Front and Mid Lights 03:40 Rim Lights 04:20 Lighting The Body 04:56 Background Separation 05:20 Preview Image 05:37 Background Light 06:27 Rim Light in detail 06:34 Preview Image Comparison 07:07 Front Light only 07:55 negative Fill 08:55 More rim light detail 09:24 Changing Light ratio More Front Light 10:12 Floor Light (rear) 10:20 Remove all flags and negative fill 10:30 Comparing Spill Light and Flag Light 12:16 Constant + Strobe set 12:33 Compare the set-ups FINAL images 12:45 Mini rant about Lighting texture 13:49 Constant Light Positions only 14:44 Strobes for the constant light set 15:05 Preview Image 15:24 Compare the two sets again 15:50 Overview 16:10 Sped up retouch workflow 16:37 - 17:11 Other images from his shoot 17:12 recap video 17:24 Amazing backshot 17:48 Outro and thanks!