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Portland’s Central City is turning a corner. In this episode of HFO Multifamily Marketwatch®, Greg Frick interviews Emily Picha, Project Director and Chief of Staff at ECOnorthwest, about the landmark “All In on the Central City” report released in June 2025. The study—co-chaired by Governor Kotek and Dan McMillan—draws on 24 listening sessions and identifies 100+ development projects aimed at revitalizing downtown Portland, addressing homelessness, crime, and livability through public-private partnerships and TIF districts. ✅ What you’ll learn in this video: The origin and purpose of the “All In on the Central City” report. How 24 community sessions shaped Portland’s urban-revitalization framework. Key development zones: Albina, OMSI, Broadway, and Lloyd. The role of optimism, collaboration, and the upcoming Central City Roundtable. How TIF districts and private investment can jump-start affordable housing and downtown vibrancy. 📌 Chapters: 00:26 – Guest introduction: Emily Picha of ECOnorthwest 00:53 – Background: Governor Kotek’s Central City Task Force (2023) 01:38 – 24 listening sessions and key themes (homelessness, crime, graffiti) 02:20 – Defining the Central City area (Albina to OMSI to Goose Hollow) 03:30 – How Portland’s core neighborhoods are recovering post-pandemic 04:50 – Top 10 Task Force recommendations and visible results (e.g. graffiti cleanup) 05:57 – Documenting 100+ active projects and emerging districts 07:00 – Revitalization examples: James Beard Market & AEG/Live Nation venue 08:15 – Building momentum and creating a Central City Roundtable 09:55 – Public-private partnerships and city engagement 11:30 – Midtown district revival and halo projects (James Beard Market, Beer Garden) 13:20 – Eastside music and cultural hub (Live Nation, Doug Fir, Wonder Love Pod) 14:45 – Permitting and funding barriers; how to cut through red tape 17:20 – Cultural shifts and new programs (Parks & Rec vendor pilot) 19:00 – Funding and philanthropy challenges in Portland 20:40 – City Council reaction and public response to the report 23:00 – TIF districts as a tool for housing and urban development 25:30 – Next steps: Roundtable formation and project tracking (Next Portland map) 27:00 – Closing thoughts and how to access the full report Useful links & resources: • Full “All In on the Central City” report (pdf) — https://www.portlandcentralcitytaskfo... • ECOnorthwest project overview of the Central City Task Force — https://econw.com/project/portland-ce... 📢 Subscribe & Join the Conversation: If you care about Portland’s future — urban revitalization, affordable housing, and economic growth — you won’t want to miss this discussion. 👍 Like 🔔 Subscribe 💬 Comment what project you think will transform downtown first! #PortlandCentralCity #UrbanRevitalization #ECOnorthwest #PublicPrivatePartnerships #PortlandDevelopment #AffordableHousing #AllInOnTheCentralCity #MultifamilyMarketwatch®