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independent artist marketing, crowdfunding for artists, and funding for artists are broken down in this video using a real-time case study of how LaRussell generated tens of thousands of dollars in fan support, including an $11,000 purchase from Kyrie Irving, before his album was even released. 👉 join the Support Independent Rappers community https://www.skool.com/independentrappers In this video, I break down how LaRussell is using a strategic fan support funnel instead of streaming platforms to fund his project directly. This is a real example of crowdfunding for artists done right… no labels, no playlists, no waiting on DSP payouts. You’ll see how independent artists can: • sell music before release • let fans choose what they pay • turn content and LIVE performances into income • build real support instead of chasing streams • use projects instead of singles to generate revenue This video is for independent artists who want: • real support for artists • funding for artists without labels • a repeatable indie artist marketing strategy • fans who invest, not just listen 📌 want help setting this up for yourself? Book a Project Strategy Call 👉 [add your booking link] On the call we will: • map your project • set your launch goal • design your support model • plan your content + LIVE strategy • decide if VIP or PREMIUM is your next step Projects beat singles. Community beats algorithms. Direct support beats streams. 00:00 how one fan paid $11,000 for an album 00:22 breaking down LaRussell’s fan support funnel 01:05 the 3-part system behind the launch 01:48 project mastery… why this wasn’t his first release 02:55 warming up fans before the big campaign 03:35 how he launched the project on social media 04:30 nonstop posting, live streams, and momentum 05:15 live performances as value up front 06:05 the real call to action… pay whatever you want 06:55 why he did NOT send fans to Spotify or Apple 07:40 the profit model that makes this work 08:30 how $29,000 came from just 5 supporters 09:20 the Rappreneur OS explained visually 10:10 selling albums before release with locked access 10:50 final breakdown and next steps for artists