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What makes a music festival in Mexico feel so different from one in the United States? This week on The What Podcast, Barry and Bryan talk with Ricardo Gómez from OCESA, the promoter behind Mexico City's massive Corona Capital Festival. Ricardo shares how Mexican festival culture compares to the U.S., from the unmatched passion of Mexican fans and the emotional connection they have with artists, to how sponsorships help keep ticket prices affordable without compromising the experience. The conversation goes deep into the logistics of building a large-scale event in Mexico City, including lineup curation, routing challenges, and the economics of booking international headliners. For Bonnaroo and music festival fans alike, it's a fascinating behind-the-scenes look at how live music thrives south of the border, and what American festivals could learn from the energy, community, and creativity that define Mexico's biggest music festivals. (00:00:00) Intro (00:01:44) Interview with Ricardo Gómez of OCESA (00:48:50) Wrap-up (00:53:24) Outro LINKS MENTIONED IN THIS EPISODE https://ticketmaster.com.mx • CaveFest 2025: Exploring the Underground M... _____________________________________ 🙏 Thank you for watching. Please visit our website to listen and subscribe to our show! 🎵 Theme song "Aquarius" written and performed by *repeat repeat and used with permission: https://www.repeatrepeatmusic.com/ 🎵 Other music provided by Midist and used with permission. https://linktr.ee/midist 🌐 https://thewhatpodcast.com/ 🐦 / thewhat_podcast 👍 / thewhatpodcast 📷 / thewhatpodcast 🎵 / thewhatpodcast 🎧 Spotify: https://thewhat.co/spotify 🎧 Apple Podcasts: https://thewhat.co/applepodcasts 🎧 YouTube Music: https://thewhat.co/youtubemusic 🎧 Amazon Music: https://thewhat.co/amazonmusic We love to hear from you! Send us an email at [email protected] or call (423) 667-7877 and leave us a voicemail. We might just feature it on the show. ⌨️ Join our Discord server for even more Bonnaroo talk with our growing community! / discord The What Podcast is the longest-running, highest-rated weekly video podcast covering Bonnaroo and the broader music festival scene! Launched in 2018 by two Bonnaroo veterans, the show started as a celebration of everything Bonnaroo. Since then, it has grown to explore North America’s festival landscape and the touring industry at large. Join Barry and Bryan each week for insider stories, behind-the-scenes insights, and the latest news from the world of live music. Some links are affiliated whenever possible. S08E42 #coronacapital #thewhatpodcast #mexicocity