Jobs To Be Done - The Science of Successful Innovation скачать в хорошем качестве

Jobs To Be Done - The Science of Successful Innovation

What is Jobs To Be Done and why is it one of the most powerful frameworks for innovation, marketing, and product strategy? In this video, we explain Jobs To Be Done (JTBD) in a clear and practical way, showing how customers don’t buy products for features — they hire them to get a job done in a specific situation. You’ll discover: What Jobs To Be Done theory really means How JTBD explains customer behavior and buying decisions Why JTBD is used in product innovation, growth marketing, and strategy How to apply Jobs To Be Done to marketing, product design, and positioning This video is for: Entrepreneurs and founders Marketers and growth professionals Product managers and strategists Anyone interested in customer-centric innovation If you want to understand why people buy, how to create better products, and how to design clearer messaging, Jobs To Be Done is a framework you need to master.