RBS Innovation Bites | XR in Digital Marketing: Immersion, Engagement, and Consumer Experience скачать в хорошем качестве

RBS Innovation Bites | XR in Digital Marketing: Immersion, Engagement, and Consumer Experience

In this new episode, Prof. Valentino Megale sits down with Luis Bravo Martins, a senior advisor on XR and Virtual Worlds, to explore how immersive technologies are reshaping the landscape of digital marketing. As Vice-President of XR Safety Intelligence – Europe and an expert in innovation, Luis brings a unique perspective on how XR is transforming consumer experiences, ethical design, and brand engagement. Why should you watch it? Discover how brands are shifting from traditional narratives to immersive "storyliving"—where consumers become active participants in campaigns, leading to stronger emotional connections and loyalty. Learn how advanced XR tools like eye-tracking and emotion mapping are enabling hyper-personalized experiences—while raising important questions around privacy, ethics, and biometric data use. Explore how XR is revolutionizing the customer journey—from virtual try-ons to gamified loyalty—and what leadership skills are essential to navigate this rapidly evolving intersection of XR, AI, and marketing. A must-watch for marketers, innovation leaders, and researchers eager to understand how immersive tech is driving the future of communication, engagement, and ethical brand strategy.