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In this episode of The Lead Machine Growth Show, Paul Guyon sits down with Olaf Lesniak to unpack why sustainable B2B growth comes from systems—not individual sales heroics. Olaf shares how he built two 7-figure companies by designing repeatable sales processes, installing simple management routines, and using CRM pipelines that reveal bottlenecks instead of hiding them. If your growth depends on a few strong performers, or your follow-up feels scattered, this conversation will help you rethink how sales should actually work. Tune In https://leadmachinegrowthshow.com/ola... ________________________________________ Value Statement Olaf Lesniak shows you how to tackle your tech by building repeatable sales systems using CRM pipelines, management routines, and structured follow-up instead of relying on individual sales effort. Why You Should Watch • Why relying on “sales heroes” eventually caps growth • How to design pipeline stages that reflect real buying behavior • The management routines that replace motivation-based selling • Why presenting proposals live shortens sales cycles • How structured follow-up turns chasing into decision-making ________________________________________ Quote “You can have all the leads in the world, but if you don’t have the processes to take action on the data, you won’t scale.” ~ Olaf Lesniak ________________________________________ Chapters 00:00 — Why B2B growth fails when it relies on heroics 02:20 — Why automation must come after process clarity 03:50 — CRM as the backbone of scalable sales systems 06:30 — Management routines that replace motivation-based selling 09:40 — Sales bottlenecks are system failures, not people problems 12:40 — Why marketing must precede hiring salespeople 15:20 — Presenting proposals live to shorten sales cycles 18:10 — Structuring follow-up around decisions, not chasing 21:00 — Using frameworks and AI to support sales discovery 25:00 — Building trust through professional sales processes 30:00 — Leading teams without micromanagement 33:30 — Developing people while scaling the business 36:00 — Don’t quit: navigating the lonely side of entrepreneurship ________________________________________ Invitation From the Guest Connect with Olaf on LinkedIn / olaflesniak ________________________________________ Connect With the Guest https://theperformance.digital/ / olaflesniak / @olafonb2bsalesandmarketing / olaflesniak ________________________________________ About the Guest Olaf Lesniak brings over a decade of experience in B2B sales and marketing, with a strong foundation in the IT sector. He’s built two 7-figure companies by creating sales processes that actually work—and teams that love executing them. From CRM integration to team motivation, Olaf knows how to simplify growth and scale sustainably. Tags b2b sales systems,scalable sales process,crm sales pipeline,sales management routines,shorten sales cycle,sales follow up process,founder sales leadership,business growth systems,service business growth,entrepreneur sales strategy,pricing and profit growth,growth constraints,delivery structure,Olaf Lesniak,Paul Guyon,Lead Machine Growth Show,b2b marketing,sales tips,sales motivation,b2b lead generation