How to Know What Kind of Game Trailer to Make | Video Game Trailer Academy скачать в хорошем качестве

How to Know What Kind of Game Trailer to Make | Video Game Trailer Academy

Here's how you decide what style of trailer to make for your game, using a little bit of marketing 101 The tl;dr: When you consider how much the people you're targeting know about your game, it makes it easier to know what they need to see in the next trailer. Blog post version: https://www.derek-lieu.com/blog/2020/... Video Chapters 00:00 - Intro 00:12 - There are many types of trailers 01:02 - The Sales Funnel 02:07 - Stages of the funnel 02:53 - How to use the funnel 03:20 - Awareness 04:57 - Consideration 07:44 - Evaluation 09:01 - Customer 09:43 - True Fan 10:13 - The term "True Fan" is kind of gross 10:52 - Concluding thoughts on the funnel 12:13 - Lesson recap — Links Malcolm Gladwell on Spaghetti Sauce -    • On spaghetti sauce - Malcolm Gladwell   Why People Aren't Buying Your Game - https://www.gamedeveloper.com/busines... Snow Runner's Masterful Trailer Campaign - https://www.derek-lieu.com/blog/2020/... Music from BattleBlock Theater OST Trailers BattleBlock Theater - 2010 Trailer -    • BattleBlock Theater - The Original 20...   Lab Rat - Official Reveal Trailer -    • Lab Rat  - The Dev Teaser Trailer   Firewatch - Reveal Trailer -    • Firewatch - August 2014 Reveal Trailer   Untitled Goose Game - Pre-Alpha Gameplay Trailer -    • Untitled Goose Game by House House - ...   Assassin’s Creed Revelations - E3 Trailer -    • Assassin's Creed: Revelations - Offic...   DEATHLOOP - E3 World Premiere Trailer -    • Video   Drake Hollow - Announce Trailer -    • Drake Hollow - X019 - Announce Trailer   SnowRunner - Reveal Trailer -    • SnowRunner - Reveal Trailer   Spelunky 2 - Gameplay Trailer -    • Spelunky 2 - Gameplay Trailer   Neo Cab - Story Trailer -    • Neo Cab — Story Trailer — June 2018   SnowRunner - Overview Trailer -    • SnowRunner - Gameplay Overview Trailer   Pyre - Reveal Trailer -    • Pyre - Reveal Trailer   Mosaic - E3 2019 Trailer -    • Mosaic E3 2019 Trailer   Opus Magnum -    • Opus Magnum, by Zachtronics   Creature in the Well - Gameplay Trailer -    • Creature in the Well - Gameplay Trail...   Tactical Breach Wizards - Act One beta trailer -    • Tactical Breach Wizards - Act One bet...   Metro Exodus - Story Trailer -    • Metro Exodus - Story Trailer [Official]   Firewatch - E3 Trailer -    • Firewatch - Now Available   Everybody’s Gone to the Rapture - Launch Trailer SnowRunner - United We Drive Trailer -    • SnowRunner - United We Drive Trailer   Deus Ex Human Revolution - 101 Trailer -    • Deus Ex: Human Revolution 101   The Long Dark - The Vision - Part 1 (Developer Diary) -    • The Long Dark - The Vision - Part 1 (...   Hades - v1.0 Launch Trailer -    • Hades - v1.0 Launch Trailer   Broforce - Alien Infestation Update Trailer -    • Broforce - Alien Infestation Update T...   Broforce - Tactical Update - Steam Workshop -    • Broforce Tactical Update - October 20...   Noita - Snowy Update Trailer -    • Noita  - Snowy Update Trailer   Inscryption - Accolades Trailer -    • Inscryption | Accolades Trailer   Ori and the Will of the Wisps - Accolades Trailer -    • Ori and the Will of the Wisps Accolad...   Stellaris - 4th Anniversary Trailer -    • Stellaris: 4th anniversary - Free wee...   Assassin’s Creed Revelations - Gameplay Trailer -    • Assassin's Creed Revelations - Gamepl...   Transistor - Reveal Trailer -    • Transistor - Reveal Trailer   The Last of Us Part II - Reveal Trailer -    • The Last of Us Part II - PlayStation ...   Subnautica Gameplay Trailer -    • Subnautica Gameplay Trailer   — — FOLLOW ME! Weekly trailer making tips - http://www.GameTrailerTips.com Instagram Trailer Tips:   / derek_lieu   Patreon:   / dereklieu   Website: http://www.derek-lieu.com Twitter:   / derek_lieu   Podcast: http://www.cutdowncast.com Cats' Instagram:   / uniandebi   — ABOUT ME Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more. Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more. I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.