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Entrepreneurship is not just about building a product — it’s about building identity, trust, and meaning. In this powerful session of The Entrepreneurs Lounge, we sat down with Dr. Umar Muhumuza for a deep and reflective conversation where entrepreneurs evaluated how far they’ve come and where they are headed. Dr. Umar challenged us to think beyond hustle and operations and focus on something many founders overlook — branding. We discussed: • Why branding is critical for every entrepreneur, regardless of size • How your personal brand and business brand shape opportunities • Evaluating your entrepreneurial journey: How far have you really come? • Common mistakes entrepreneurs make when building their brand • How founders can position themselves for long-term growth and impact This session was honest, practical, and deeply reflective — especially for entrepreneurs who are building in challenging environments and want their work to stand out, last, and matter. 📍 Recorded at The Entrepreneurs Lounge 🎯 A space for founders to reflect, learn, and grow together If you’re an entrepreneur, founder, or aspiring innovator, this conversation is for you.