BVOD’s vital role for advertisers in the age of fragmentation скачать в хорошем качестве

BVOD’s vital role for advertisers in the age of fragmentation

BVOD’s vital role for advertisers in the age of fragmentation Speakers Alex Mahon, Channel 4 Justin Lebbon, Adwanted Events Description BVOD a unique and compelling opportunity for advertisers in sea of global streaming choice: BVOD delivers rapid, concentrated reach for brands looking to make impact BVOD and British-originated PSB/PSM content, stands out for brands in an increasingly complex media mix: diverse, agenda driving content PSBs stand for. Alex recently said “If you’re a public service broadcaster the issue we’re engaged in is a battle for truth and trust, and that’s true globally…That’s very different to something that’s aggregated and algorithmically served.” Success of BVOD in curating incremental, off-platform audiences for brands: our off-platform (social) strategy and social audience growth – we’ve been strong as a social partner for brands that YouTube and TikTok now let us sell ads on THEIR platforms instead of their own sales teams.