Decoding the Future of SEO (Measurement) with Mike King скачать в хорошем качестве

Decoding the Future of SEO (Measurement) with Mike King

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel. Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rapping with the Wu-Tang Clan to decoding Google's algorithms lays the foundation for a spirited discussion on the future of SEO, the impact of AI on search behavior, and innovative measurement techniques. Listen as we explore the shift from traditional click-based metrics to more complex, probabilistic methods driven by AI. Learn how SEO is adapting to changes in user behavior, including the rise of AI overviews and the challenges of measuring their impact. Plus, don't miss King's tips on leveraging advanced tools and strategies to stay ahead in the ever-changing SEO landscape. 00:00 Introduction to Mike King 00:23 Mike King's Early Career and Achievements 00:38 Transition to Digital Marketing 01:08 Future of SEO and Measurement Challenges 01:51 Understanding SEO Metrics 04:36 Google's AI Overviews and User Behavior 05:21 SEO as a Brand Channel 07:45 Challenges in Measuring SEO Effectiveness 09:21 Impact of AI on SEO Traffic 11:49 Evolving SEO Measurement Techniques 18:22 Tools and Strategies for SEO Measurement 25:07 Understanding Query Fan Out and Reasoning in SEO 28:42 Client Education and Shifts in Search Behavior 32:57 Improving Relevance and Content Structure 36:04 Measuring SEO Performance and Authoritativeness 43:25 Sentiment Analysis and Query Fan Out 46:03 Reframing SEO for Better Investment 48:41 Final Thoughts and Incremental Insights