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Richard Walsh and Jen Fizer discuss the significance of waitlists in business and delve into the challenges blue-collar businesses face with bookkeeping and cash flow. Jen, from MKB CFO and Bookkeeping, highlights the evolution of fractional CFO services and their impact on small business finances. They explore financial management mistakes, the differences between CPAs and CFOs, and the importance of accurate bookkeeping. The conversation covers pricing strategies, managing deposits, and prioritizing owner's pay. They also discuss technology's role in workforce efficiency, outsourcing for growth, and the misconceptions of revenue as success. Insights on financial downturns, proactive adjustments, and the benefits of fractional services conclude the episode. (0:00) Introduction and importance of wait lists in business (0:36) Sponsor: grittolead.com (1:22) Guest introduction: Jen Fizer from MKB CFO and Bookkeeping (1:54) Bookkeeping and cash flow challenges in blue-collar businesses (3:00) The value of financial advice and evolution of fractional CFO services (4:23) Managing small business finances and the role of family in bookkeeping (6:32) Financial management mistakes and literacy in the industry (9:22) Understanding the roles of CPAs vs. CFOs (10:23) Fractional CFOs: Pricing strategies and cash flow management (14:10) Educating owners on financial management and accurate bookkeeping (19:09) Business structure, pricing, and managing deposits (24:04) Maintaining a waitlist, workflow, and calculating costs (27:00) Prioritizing owner's pay and labor cost management (33:12) New hires and revenue contribution (34:46) Technology and workforce efficiency (36:12) Fractional CFOs identifying financial issues (37:49) Business owners' motivations and consulting expectations (44:36) Outsourcing and strategic vision for growth (46:12) Enjoying management and misconceptions of revenue as success (50:47) Benefits of fractional services for planning and decision making (58:53) Growth vs. scaling and financial challenges (1:03:50) Systems, cash flow management, and seasonality (1:06:18) Financial downturns and diversifying revenue (1:08:15) Proactive financial adjustments and managing overtime (1:10:33) Hiring a fractional CFO and industry-wide insights (1:14:23) Learning from economic downturns (1:16:22) Closing remarks and contact information (1:18:10) Outro and Sponsor: grittolead.com