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SPECIFICATION: 3.1 Organisation and Management Welcome to the tenth studying video for the CIE IGCSE Business Studies series by Yi MakesItEasy. My name is Yi, and welcome to my channel! In this video, I introduced the tenth specification (3.1) and the third section (Marketing) for CIE IGCSE Business Studies. I focused on the role of marketing, market changes, concepts of niche marketing & mass marketing, and how & why market segmentation is undertaken. Check this super interesting video out about marketing - you wouldn't want to miss out! If you have found this video useful and helpful, please share it with other people and let me know in the comment section! Please also comment if you have any criticisms or comments! Please drop a subscribe to join me on this journey! Cheers :) - Also consider following my social media for more contents: INSTAGRAM: / yimakesiteasy Check out the whole CIE IGCSE 0450 Business Studies playlist here: • CIE IGCSE Business Studies Check out my website for all of the resources and more about my channel! WEBSITE: https://www.yimakesiteasy.com/