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JOLT COLA® is BACK! But only at DOLLAR GENERAL® and AMAZON®! I grabbed a 12oz can for $1 at my Dollar General and needed to see if it tasted how I remembered. This beverage came out in 1985, changed to an ENERGY drink and then went away again until recently returning in September 2017 exclusively at Dollar General stores. Watch me as I take a trip down memory lane. Do I like it? Do I ENDORSE it? Please watch and find out. As always - Please LIKE / COMMENT & SUBSCRIBE! ~ Thank You INSTAGRAM: / theendorsement TWITTER: / the_endorsement EMAIL: theendorsement23@gmail.com https://www.joltcola.com/ #jolt #joltcola #theoriginalamericanenergydrink #joltcolareview #joltcolacaffeine #joltcolasugar #joltenergydrink #joltenergy #joltisback #joltcolaisback #dollargeneral #dollargeneralexclusive #joltcoladollargeneral #joltcolajurrasicpark #joltcolaadvertisement #joltcolacommercial #joltcola1985 #joltcola1987 Jolt Cola was a beverage originally made by The Jolt Company, Inc. of Rochester, New York. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine"; this slogan survived for 24 years.[2]This slogan was changed to "Maximum caffeine, more power". In the fall of 1987, the company began marketing a low calorie version, called Jolt 25, which was sweetened with a mixture of sugar and NutraSweet (a brand of aspartame), and had 25 calories per 12 US fl oz (350 ml) can. Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue. In 2003, the name was licensed to a Hackensack, New Jersey, company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More."[citation needed] The gum comes in two flavors: Spearmint and Icy Mint. In 2005, Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery bottles" (that resemble the shape of a AA battery) which make a loud popping sound when opened. The cans are 23.5 US fl oz (695 ml) resealable aluminum bottles; the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner, and in smaller "Quick Fix" cans (8.5 US fl oz (250 ml) single-use pull-tab aluminum cans, similar to those used for Red Bull) and "battery" cans (16 US fl oz (473 ml) resealable aluminum cans with the same twist-off top as the battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda as its artificial sweetener alongside guarana, ginseng, taurine, and vitamin B complex). The Jolt Company filed for bankruptcy in 2009 following a pricing dispute with the supplier for its distinctive cans.[3] In August 2017, Geek.com confirmed that Jolt Cola will return at Dollar General stores in September 2017.[4] The current version of Jolt Cola is produced for ECC Jolt, LLC, a New York City-based company.