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Architecture, engineering, and construction is one of the world’s largest industries. Amar Hanspal has been a pioneer in AEC for thirty years, leading the product organization and serving as co-CEO at Autodesk. His new company, Motif, is laying the foundation for a new generation of Building Information Modeling (BIM) software, bringing real-time collaboration, AI visualization tools, and cloud-based model management into one platform. In order to take on the massive technical challenge of modernizing BIM from first principles, Amar has assembled a generational team of CAD legends, cloud infrastructure experts, and next-generation AI researchers. With both executive tenure and startup experience under his belt, Amar is a fountain of wisdom for people building at the edge of massive industries. In this interview with Amar and Baukunst GP Axel Bichara, Amar emphasizes that startups are an expedition and shares how he allocates his time as CEO. “The closest metaphor to building a company I can use is the expedition. I grew up reading stories about Shackleton finding the South Pole… The parallel to companies is that you know your starting point, and you know your destination, but the path in between requires constant adjustment while keeping a north star.” – Amar Hanspal on The Art of Building This episode is a deep dive into: 🔵 Reimagining BIM as a cloud-native, AI-first platform, and why the category hasn’t been truly rethought in over 25 years 🔵 The difference between running a public company and a startup 🔵 How AEC is changing as it digitizes and integrates AI, from waste prediction to Midjourney renders 🔵 What it takes to build enduring software companies, and the decades of work required to reach an “overnight success” Learn more about Motif: https://www.motif.io/ Follow Motif: / buildwithmotif Learn more about Baukunst: https://baukunst.co/ ABOUT THE ART OF BUILDING The Art of Building is an interview series from Baukunst, a collective of creative technologists and $100M pre-seed venture capital fund advancing the art of building. Each episode features founders and inventors at the cutting edge of design and technology, sharing how they develop world-changing ideas, and what it really takes to build them. #baukunst #artofbuilding #startup #startupfounder #motif #amarhanspal