From TikTok to $16 Million in Sales: The PARKE Brand Story with Chelsea Parke скачать в хорошем качестве

From TikTok to $16 Million in Sales: The PARKE Brand Story with Chelsea Parke

In this episode, I sit down with Chelsea Parke, founder of the rapidly growing fashion brand PARKE, to discuss her journey from college athlete to fashion entrepreneur. We dive into the origins of PARKE, its explosive growth, and how Chelsea navigates being the face of a brand while maintaining authenticity. Chelsea shares insights on building a community-focused business, the challenges of rapid success, and how she prioritizes her mental health amidst it all. Key Takeaway / Points: The origin story of Parke and its evolution from recycled vintage denim to a full fashion line How Chelsea uses social media to connect with customers and showcase behind-the-scenes of the brand The importance of community feedback in product development Navigating the pressures of being the face of a rapidly growing brand How Chelsea balances different roles within the company The impact of limited drops and restocks on customer retention Chelsea's approach to mental health and self-care as a founder Insights on the future of fashion and Parke's place in it Chelsea's favorite fashion trends and her signature style The role of pop-ups in building customer relationships How Parke has grown without traditional advertising This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. TIMESTAMPS: 0:00 Intro 10:37 Transitioning from corporate job to full-time PARKE 15:13 Mental health and dealing with brand growth 31:58 Inspiration for new drops and fashion trends 37:19 Future of fashion: Limited drops vs seasonal collections 41:41 Rapid-fire questions: Chelsea's fashion preferences Follow Chelsea on Instagram: @chelseaparke Follow Chelsea on TikTok: @chelseaparkee Follow PARKE on Instagram: @parkeofficial Shop PARKE brand: www.parkeofficial.com Follow me: Instagram: @cameronoaksrogers and @conversationswithcam Substack: Fill Your Cup Website: cameronoaksrogers.com TikTok: @cameronoaksrogers and @conversations_with_cam Youtube: Cameron Rogers Produced by Dear Media.