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Join Phoebe Gutierrez In this solo episode of Telemedicine Talks as she drops a wake-up call: while you’re obsessing over DEA audits and state boards, the FTC is quietly screenshotting your checkout flow, your cancel button, and every pixel you fire to Meta. One $7M Cerebral fine later, the message is crystal clear—telehealth isn’t just medicine; it’s e-commerce on steroids, and the FTC owns the rulebook. Learn the three red flags that trigger an FTC letter, the ROSCA checklist that keeps you off their list, and the exact audit you can run today before regulators do it for you. In this episode, you'll hear why “we’ll just email support” is now a violation, why “non-identifiable” data isn’t a loophole, and why 2026 will see 3–5 new FTC scalps on the telehealth wall. Three Actionable Takeaways: Run the 5-Minute Patient Audit TODAY: Open an incognito tab, sign up as a fake patient, and time how many clicks it takes to see the price, read the renewal terms, and cancel. If any step takes less than 30 seconds or leaves the app, fix it before bedtime. Kill the Pixel Party: Open your Google Tag Manager, search “health”, “mental”, “addiction”, “prescription”—delete every event that could infer a diagnosis. Replace with boring conversion tags that stay HIPAA-safe. Print the “Cancel” Button in 72-pt Font: Add a persistent “Cancel Anytime” link in your app footer, dashboard, and every receipt email. Train support to process cancellations in 2 minutes. Bonus: screenshot the flow and email it to your attorney—proof you’re ROSCA-ready. About the Show Telemedicine Talks explores the evolving world of digital health, helping physicians navigate new opportunities, regulatory challenges, and career transitions in telemedicine. About the Host Phoebe Gutierrez – Former state regulator turned telehealth executive, specializing in compliance and sustainable virtual care models. Connect with Phoebe Gutierrez: / pkgutierrez phoebe@telemedicinetalks.com (mailto:phoebe@telemedicinetalks.com) #TelemedicineTalks #FTCwatch #ROSCAready #CancelButtonRevolution #PixelFree #TelehealthCompliance #NoMoreCerebral #2026AuditProof