Account Based Marketing Essentials: A 30‑Minute Starter for B2B Founders скачать в хорошем качестве

Account Based Marketing Essentials: A 30‑Minute Starter for B2B Founders

Join me and Paola Piccino, a global marketing leader with experience across multiple continents, as she shares the operational realities of running marketing at a global scale. The conversation explores how teams balance strategy and execution across regions, what true localization looks like, how ABM and partnerships work in global contexts, and where AI is actually adding value. This session is packed with practical insights for CMOs, global GTM leaders, and marketers managing distributed teams, international growth, and the pressure to scale impact without losing market relevance. Follow Paola for amazing insight on LinkedIn:   / paolapiccinno-abm-b2b-marketing   Key Timestamps 00:00 – Intro & Paola’s global background 02:31 – From redundancy to fractional CMO; Paola's journey 05:34 – Where ABM Really Starts: Readiness, Not Campaigns 08:09 – Deep Research: Turning Internal Knowledge into Insight 10:12 – Choosing the Right Accounts (Account Selection Matrix) 11:31 – Designing the ABM Program: Workshop, Messaging & GTM (Last) 18:10 – What ABM Readiness Actually Includes 22:37 – Nearbound 101: Beyond Inbound & Outbound 27:39 – Nearbound in Practice: Cybersecurity Case Study 32:06 – ABM in 2026 & How to Measure It 38:26 – Wrapping Up: Account Health & Final Reflections ------------------- Subscribe if you like the content:    / @paliwaltalks   My LinkedIn (I post avidly there):   / swatipaliwal1   This channel is for Happy, Hearty & Knowledgeable talks and conversations with people that I respect and/or would like to talk to. All of us can bring each other up by sharing their life and experiences. Everyone has a journey. And journeys are most enjoyed when walked together.