Chuck Anderson on Effective Executive Communication скачать в хорошем качестве

Chuck Anderson on Effective Executive Communication

What makes executive communication successful? Chuck Anderson, Associate Director of Manufacturing, Engineering, and Contracting Communications at AbbVie, has spent more than two decades helping senior leaders communicate with clarity and confidence. In this episode of Expertly Said, Chuck talks with Kristen Sweeney about what it takes to help leaders connect in ways that truly resonate. The Big Idea: Trust Is the Foundation of Great Executive Communication The best executive communication is rooted in trust, not only between the executive and their audience but also between the executive and the expert who helps them craft their messaging. As Chuck explains, every campaign should begin with getting clear about the purpose: What’s the goal? Who’s the audience? What do you want them to take away? From there, Chuck tailors the communication approach to the executive’s strengths (e.g., speaking on video, writing an article) and helps them show up as their authentic selves. When leaders speak in their own voice and communicate with honesty and confidence, they earn credibility—and that’s what carries them through the times that matter most. “The easiest thing, in many ways, is to just be yourself. When you do, you’re building what I call equity for rainy days. You’re building up goodwill. So when things are bad, people know they can look to you to tell it like it is.” Key Takeaways Executives need to feel like they can fully trust the experts who are helping them shape their messaging. Authenticity is a strategic advantage. Executives who communicate like real people build goodwill they can draw on during challenging moments. Communication strategies should be adapted to executives’ unique strengths (e.g., video, writing, panels, in-person events). Identify topics that the executive genuinely cares about, as their energy will be palpable across all formats.