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🎯 Think embedded finance only happens in the US and Western Europe? Think again. In this episode, Lars dives deep into the thriving embedded finance ecosystem of Central & Eastern Europe with Danuta Czapeczko, an industry veteran from PragmaGO - the region's largest embedded lending provider. 🔍 What You'll Discover: Why Poland has 380+ FinTech companies you've never heard of How Allegro (Europe's first marketplace) is crushing embedded finance The surprising transportation and retail innovations happening in CEE Why Romanian expansion makes more sense than neighbouring countries How innovative local banks are actually helping, not hurting, Fintech growth 💡 Key Insights: The unbanked populations in CEE represent massive untapped markets Digital adoption rates rival Western Europe, but with unique challenges B2B embedded lending is exploding across e-commerce platforms Currency complexity and regulatory differences create expansion puzzles 🌍 Featured Markets: Poland, Czech Republic, Estonia, Romania Visit our website www.embeddedfinancereview.com for more content. This episode was produced by Orama.tv. 00:00 Intro 01:24 Welcome and Introductions 02:18 Danuta's Background in FinTech 03:11 Understanding Embedded Finance 04:46 Western vs. Eastern Europe in FinTech 05:57 Challenges in CEE Markets 08:01 Key FinTech Hubs in CEE 11:42 Non-Financial Brands in Embedded Finance 15:17 Transportation and Retail Innovations 17:18 Challenges in Building Embedded Finance Products 24:18 PragmaGo's Market Expansion 26:14 PragmaGo's Offerings and Partnerships 29:23 Conclusion and Contact Information