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IOM 462: Managing a Small Business on the Internet - Professor Richard Selby

Professor Richard Selby The internet provides a tremendous reach and advantage for small businesses. Small businesses leverage the internet as an innovative global digital platform to communicate information, create relationships and communities, and conduct business in an efficient, effective, and scalable manner. Understanding the current and future uses of the internet for business is essential and empowering for any student. This introductory course summarizes the foundational knowledge and hands-on skills that any student needs to know about effective use of the internet for managing small businesses and improving business growth. Classes include a mixture of lectures, demonstrations, and discussions. Students will apply the internet skills they learn in class in a project that uses commercial tools to customize a pre-configured system for internet-based small businesses. This course does not assume prior knowledge of internet or business topics, and there are no prerequisites. This two-unit course is open to all USC students from all schools and all majors.