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Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear: You don’t need to do more this year. You need to do what you can repeat. In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership. If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. Episode Highlights: • How to pick anchors for your year (not a mile-long goal list). • What consistency is and is not. • How to simplify marketing with your minimum viable. • Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post—so you’re allowed to say the same thing again (and again). • Why you need to do one visibility move a day (or a few per week). Follow up with leads, send the DM, make the ask, nurture relationships…visibility compounds. • Understand that burnout is expensive. It doesn’t make you successful, it makes you harder to find and can dry up your pipeline. Capacity isn’t a flaw; it’s data. Resources & Mentions: • Campaign Substack (https://heidijschmidt.substack.com/) • Leading Lady Business Hub (https://leading-lady.mykajabi.com/the...) (ask me how to get a free month!) • Schedule a call to work with us (https://www.heidijschmidt.com/contact...) • Schedule a 90 minute strategy session (https://heidischmidtcreative.hbportal...) with us. Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you! Drop a question or a review! We love getting feedback from our listeners! (https://www.buzzsprout.com/twilio/tex...) Connect with me: Website - https://www.heidijschmidt.com/ Instagram - / heidischmidtcreative Facebook - / heidischmidtcreative LinkedIn - / legallyheidi Email - Heidi@heidijschmidt.com