Social Judgment Theory: Why Some Messages Persuade and Others Don’t скачать в хорошем качестве

Social Judgment Theory: Why Some Messages Persuade and Others Don’t

Why do some messages persuade us while others make us dig in our heels even more? In this episode of Communication Campus, Dr. Malynnda Stewart explains Social Judgment Theory (SJT), developed by Muzafer Sherif and colleagues, which shows how persuasion depends on our existing attitudes and how we evaluate new ideas. Rather than seeing persuasion as “all or nothing,” Social Judgment Theory reveals that change usually happens step by step — by targeting attitudes close to what we already accept, rather than those we firmly reject. 📚 What You’ll Learn in This Episode: The three latitudes of judgment: acceptance, rejection, and noncommitment The role of an anchor position in shaping persuasion How ego involvement narrows openness to persuasion Contrast and assimilation effects in message evaluation Practical examples of persuasion in politics, advertising, and everyday conversations 🎓 About the Series: This episode is part of the Intro to Communication Theories playlist, where graduate-level theories are made accessible and engaging for students, educators, and anyone curious about how communication shapes our world. 💬 Let’s Connect: Enjoying the series? Subscribe to Communication Campus and hit the notification bell for more episodes covering foundational communication theories. #CommunicationTheory #SocialJudgmentTheory #MuzaferSherif #Persuasion #AttitudeChange #CommunicationCampus #GraduateStudies