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You're about to make a $50,000 mistake — and you don't even know it yet. Buying a car in America has never been more complicated. Prices are at record highs, financing rates are brutal, and dealers are trained to make you feel like you need to decide RIGHT NOW. But the truth is, most people walk out of the dealership having made at least 3 of the 10 mistakes I cover in this video. In this video, I break down the 10 essential criteria you MUST know before buying any new or used SUV. Whether you're looking at a Toyota RAV4, Honda CR-V, Ford Explorer, Jeep Grand Cherokee, Chevrolet Equinox, or any other SUV — these rules apply to ALL of them. Here's what we cover: ✅ Criterion #1 – The 80/20 Rule: Stop buying for rare situations and start buying for your real life ✅ Criterion #2 – Total Cost of Ownership: The purchase price is just the beginning ✅ Criterion #3 – Reliability: How to research a car's track record BEFORE you buy ✅ Criterion #4 – Emotional Attachment: How your feelings can trick you into the wrong car ✅ Criterion #5 – The Right Features: Not all tech is worth paying for — know what YOU need ✅ Criterion #6 – Dealer Network & After-Sales Service: The factor nobody talks about ✅ Criterion #7 – Past, Present & Future Thinking: Is this SUV still a smart buy in 5 years? ✅ Criterion #8 – New vs. Used: The answer may surprise you in today's market ✅ Criterion #9 – Car Color (Yes, Really): This one costs people thousands and nobody warns them ✅ Criterion #10 – The Test Drive: Most people do this completely wrong 🚨 Stick around for Criterion #9 — 99% of SUV buyers ignore this and it ends up costing them big at trade-in time. If you've ever felt overwhelmed by the car-buying process, made a purchase you regretted, or just want to make the smartest financial decision possible — this video is for you. 📌 TIMESTAMPS 00:00 – Introduction: The $50,000 mistake 01:45 – Criterion #1: The 80/20 Rule 03:30 – Criterion #2: Total Cost of Ownership 05:15 – Criterion #3: Reliability & How to Research It 07:00 – Criterion #4: Emotional Attachment 08:45 – Criterion #5: Features That Actually Matter 10:30 – Criterion #6: Dealer Network & Service 12:15 – Criterion #7: Thinking Past, Present & Future 14:00 – Criterion #8: New vs. Used in Today's Market 15:45 – Criterion #9: Car Color & Resale Value 17:30 – Criterion #10: How to Test Drive the Right Way 19:00 – Final Thoughts & What's Coming Next ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔔 SUBSCRIBE for weekly videos on how to buy smarter, spend less, and get more out of every car purchase. 👍 If this video helped you, hit LIKE — it tells the algorithm to show this to more people who need it. 💬 COMMENT BELOW: Which SUV are you considering right now? Drop the model and I'll give you my honest take. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚠️ DISCLAIMER: This video is for informational and educational purposes only. Prices mentioned are approximate and may vary by region, dealership, and market conditions. Always do your own research before making any financial decision.