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The Build vs. Buy equation has fundamentally changed. Here's my new rule – and why trying to build might be the smartest move, even if you end up buying anyway. I built my own video background generator instead of paying €60 for Apple Motion. But this video isn't really about backgrounds – it's about a mental model shift that affects every tool, system, and workflow decision you make. 🎯 THE NEW RULE: When in doubt, build first. Worst case: You learn the domain deeply, then buy as an informed buyer. Best case: You get exactly what you need – nothing more, nothing less. ━━━━━━━━━━━━━━━━━━━━ ⏱️ CHAPTERS 0:00 My background problem 0:50 Build vs. Buy: The big question 1:20 You already make this decision daily 1:54 The old equation: "Build what's close to the business" 2:48 What you sacrifice when you buy 3:12 The hidden costs of buying 4:01 The flip: Expertise is now the reward, not the entry ticket 4:40 Case study: Building my video generator 6:28 The learning dividend (my CloudFormation story) 7:40 The new rule: When in doubt, build first 8:08 Caveats (don't do surgery on yourself 😂) 9:00 Why I still edit my own videos 9:27 You don't need to be a coder 10:12 Resources & inspiration 10:45 Final thoughts ━━━━━━━━━━━━━━━━━━━━ 🔗 LINKS Video Background Generator (GitHub): https://github.com/zalez/video-generator Simon Willison's Tools Collection: https://tools.simonwillison.net/ Companion Blog Post: https://constantin.glez.de/posts/2026... ━━━━━━━━━━━━━━━━━━━━ 🧠 KEY INSIGHT Building used to require expertise upfront – that was the entry ticket. But thanks to AI tools, the equation has flipped: expertise is no longer the entry ticket, it's the reward. Even when you end up buying, building first makes you an informed buyer. You know what questions to ask. You know what the solution should look like. ━━━━━━━━━━━━━━━━━━━━ 📝 MENTIONED IN THIS VIDEO Apple Motion / Final Cut Pro / Creator Studio Bundle Claude Code (AI-assisted coding) AWS CloudFormation Simon Willison's 178+ AI-built tools ━━━━━━━━━━━━━━━━━━━━ 👋 ABOUT ME I'm Constantin, a former AWS Principal Solutions Architect with 27+ years in tech. I help professionals and businesses navigate AI, career transitions, and disruptive change. Blog: https://constantin.glez.de Consulting: https://disruption-selling.com ━━━━━━━━━━━━━━━━━━━━ #BuildVsBuy #AI #Productivity #ClaudeCode #YouTubeCreator