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🔴 Subscribe to our channel for more home services content! Interested in working with a niched Google Specialized Marketing Team? YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/ This episode pulls back the curtain on what it actually takes to build a roofing company from scratch and why elite salespeople are the true master key to scaling in storm restoration. It explores the fear, uncertainty, and ambition behind launching Owl Roofing in the Twin Cities, breaking down why sales not marketing alone is the ultimate lever for growth in roofing. The episode walks through a 15/50/50 compensation model, sales enablement investments like professionally designed brochures, high-end proposals inside ProLine CRM, Engage-powered presentations through My Virtual Sales, and structured training expectations that include weekly role play, personal brand building, and relentless networking with insurance agents and realtors. It dives into what makes a roofing company attractive to high performers in year one versus year three, why heavy marketing is coming in waves, and how early adopters will benefit most as lead flow compounds. The discussion emphasizes building a culture around consistency, personal responsibility, and enjoying the game, while openly addressing the risk, doubt, and pressure of scaling to $3 million and beyond in the first year. It also reinforces that this is not for passive sales reps this is for killers willing to train weekly, build referral mafias, knock doors, and treat sales like a craft. Ultimately, this episode serves as both a recruiting manifesto and a blueprint for roofing founders who believe culture, sales enablement, and long-term marketing dominance are the real keys to building something extraordinary. Our Website: https://hookagency.com/ Connect with Tim on FaceBook: / invigorated Our meme page: / roofermemes DIY Website / SEO guide: • DIY Home Services SEO #RoofingSales #RoofingRecruiting #StormRestoration #ContractorGrowth #SalesCulture #RoofingStartup #TwinCitiesRoofing #HomeServiceBusiness #HookAgency