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When sales and marketing align within a business, great things can happen. And that’s smarketing. Smarketing is the alignment between your sales and marketing teams created through frequent and direct communication. As companies continue to increase the percentage of leads that originate from inbound marketing, the relationship between sales and marketing becomes a critical area of organizational design. We can say that our teams work together and that silos do not exist, but do we know that? Or at the end of the day, are these departments sharing information but still acting independently of each other? In this session we will talk about how to work to integrate smarketing into your organization to maximize results. Presented on November 10, 2020 by Terra Davidson, PHBI