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In this panel discussion from PropTech Connect Dubai, we explore what it really takes to build high-performance organisations during periods of real estate transformation. There’s often a false narrative that performance and people-centric leadership sit in tension. The discussion challenged that assumption directly. Key themes included: Why high standards and genuine care are not opposites The importance of leading from the front during transformation Creating environments where experimentation is safe, but accountability remains high How incentives and KPIs shape behaviour more than mission statements Why culture is the outcome of clarity, systems and leadership behaviour One of the strongest insights from the session: People behave exactly how incentives, clarity and leadership behaviours encourage them to behave. That’s what drives culture. Panellists: Marc Walters – Managing Director, Allsopp & Allsopp Group Liat Cohen – Chief Operating Officer, Minrav Group Sally Hussein – Chief HR Officer, Hassan Allam Properties Moderated by Alex Wiffen, Founder – Re:Defined Futures If you’re leading growth, transformation or scaling teams in real estate, PropTech or the built environment, this discussion offers practical leadership insights grounded in real operational experience. More conversations from the Future of the Built Environment series here: See the link in the comments